02 / FRESH IN THE COLLECTION

Latest CRM deals

The most recently published offers for your next stage.

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All-in-One Business Software Suite

Zoho

Get $100 Free + $3,000 Credits

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All-in-One Marketing & CRM Platform

HighLevel

First month free on Starter or Unlimited plan

03 / ALL 9 OFFERS

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Find your next tool for contact management, sales pipelines, and customer follow-ups.

04 / BEFORE YOU CHOOSE

A guide to CRM software

CRM software — short for customer relationship management software — is a category of tools that helps businesses organise contact data, track interactions, and manage sales pipelines from first touch to closed deal. These platforms give sales, marketing, and support teams a shared system of record so every conversation, email, and task lives in one place.

For startups and scaling businesses, a CRM replaces the spreadsheets, sticky notes, and scattered email threads that slow down growth. It provides a structured view of your pipeline, automates repetitive follow-ups, and surfaces insights that help you focus on the prospects most likely to convert.

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Types of CRM Software

Sales CRM — Focuses on pipeline management, deal tracking, and activity logging. Built for sales reps and managers who need clear visibility over every open opportunity and a structured workflow for moving deals forward.

Marketing CRM — Combines contact management with email campaigns, lead scoring, and automation sequences. Designed for teams that want to nurture prospects before handing them to sales or run full-funnel campaigns from a single platform.

Customer Support CRM — Centralises tickets, live chat, and knowledge bases alongside contact records. Helps support teams resolve issues faster and maintain context across channels.

All-in-One CRM — Bundles sales, marketing, and support into a single platform. These tools reduce the need for multiple subscriptions and keep every team working from the same data set, though they can carry a steeper learning curve.

Collaborative CRM — Prioritises team communication, shared workspaces, and cross-functional visibility. Ideal for teams where multiple departments interact with the same contacts and need a unified view.

How to Choose the Right CRM Tool

Start with your primary use case. If your biggest bottleneck is tracking deals and following up on leads, a sales-focused CRM will deliver the fastest impact. If you need to run email campaigns, score leads, and automate nurture sequences, look for a marketing CRM or all-in-one platform that handles both.

Budget matters more than feature count at the early stage. A CRM with thirty modules you never open costs more than it saves. Focus on the features your team will use in the first ninety days and make sure the platform can scale as your needs grow.

Take advantage of free trials and startup offers before you commit. Most CRM providers offer extended trials or discounted first-year pricing — the deals on this page give you access to those offers so you can test the platform with real data before locking in.

CRM Software and AI

AI has moved beyond keyword search and basic lead scoring in CRM tools. The current generation of platforms uses large language models to draft emails, summarise call transcripts, and surface deal risks that would take a human rep hours to identify manually.

For startups, this shift means fewer hours spent on data entry and more time in front of prospects. AI-driven CRMs can enrich contact records automatically, prioritise your pipeline based on intent signals, and suggest next-best actions for each deal stage — capabilities that were previously locked behind enterprise price tags.

The practical test for any AI CRM feature is whether it genuinely reduces the steps between first contact and closed deal. Look for platforms that use AI to eliminate manual work rather than adding flashy dashboards you never check. The tools available through the deals on this page reflect this trend, with several platforms offering AI-powered prospecting, automated outreach, and intelligent pipeline management.

05 / GOOD QUESTIONS

CRM software, explained.

A few things to know before you choose your next tool. Check each deal page for its specific terms and claim instructions.

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Do I need CRM software if I’m just starting out?

You do not need a CRM on day one, but you will need one sooner than you expect. Once you have more than a handful of active conversations with prospects, a CRM prevents leads from slipping through the cracks. Most platforms offer free tiers or startup discounts that make it practical to adopt one early without stretching your budget.

What is the difference between an all-in-one CRM and a specialised tool?

An all-in-one CRM bundles sales, marketing, and support features into a single platform, which reduces context-switching and keeps every team on the same data. A specialised tool does one job — pipeline management, email automation, or customer support — with deeper functionality in that area. Choose an all-in-one if you want simplicity and fewer integrations, or go specialised if one workflow needs advanced capabilities.

How much does CRM software cost?

Pricing ranges from free plans with limited contacts to enterprise tiers that run into several hundred pounds per user per month. Most startups land in the mid-range — roughly £15 to £80 per user per month — depending on the feature set and number of contacts. Startup deals and annual billing discounts can reduce that cost significantly in the first year.

How long does it take to see results from a CRM?

You should see operational improvements — fewer missed follow-ups, clearer pipeline visibility, faster response times — within the first two to four weeks. Measurable revenue impact typically takes one to three months as your team builds habits around the platform and enough data accumulates to inform forecasting and lead scoring.

Can I use a CRM alongside my existing email and calendar?

Yes. Most modern CRM platforms integrate directly with Gmail, Outlook, and popular calendar apps. Some tools even operate inside your inbox so you can manage deals without switching tabs. Check that the CRM you choose supports two-way sync with your email provider to avoid duplicate data entry.

What is the difference between a CRM and a marketing automation platform?

A CRM focuses on managing contacts, deals, and sales activities. A marketing automation platform focuses on running email campaigns, lead nurture sequences, and scoring. Many modern tools combine both, but standalone CRMs prioritise the sales pipeline while standalone automation platforms prioritise campaign management. Your choice depends on whether closing deals or generating demand is the more pressing need.

Should I pick a CRM with built-in AI features?

AI features are worth evaluating if they solve a specific workflow problem — automated data enrichment, email drafting, or call summarisation, for example. Avoid paying a premium for AI capabilities you will not use in the first six months. Test the AI features during a free trial to see if they reduce manual work in a way that matters for your team.

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