THE STARTGROUND BRAND
A shared identity.
A stronger start.
The logos, colours and design details that make us StartGround. A resource for partners, publishers and everyone sharing our story.
13 official files · SVG + PNG · One complete ZIP
TOOLS. SAVINGS. POSSIBILITIES.
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ONE WORD. TWO CAPITALS.
StartGround
It starts with our name.
Always write StartGround as one word, with a capital S and G. Keep the remaining letters lowercase in headlines, body copy, social posts and partner mentions.
✓ StartGround✕ Startground✕ Start Ground
02 / BRAND ASSETS
Small spaces. Same StartGround.
Square logos for profiles and avatars, plus the standalone icon for compact placements. Use the supplied artwork rather than cropping the wordmark.
05 / OUR COLOURS
A brighter kind of green.
Bright green and forest green anchor our identity. Soft green and warm neutral give the artwork room to stand out.
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Bright green
Our signature accent. Pair with forest green for clear, recognisable brand moments.
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Forest green
Our primary dark colour. Use with bright green or white for a strong contrast.
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Soft green
A quiet supporting background.
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Warm neutral
A warm supporting background.
Use these codes for surrounding design elements. Keep downloaded logos in their original colours; artwork may contain its own established colour variations.
06 / OUR TYPOGRAPHY
Character meets clarity.
Bricolage Grotesque for headings. Jost for body text. Two complementary typefaces used across the StartGround website.
HEADINGS · BRICOLAGE GROTESQUE
Big ideas.
Bright beginnings.
Expressive headings with a distinctive personality. Give them room to breathe and keep the message clear.
Get Bricolage GrotesqueBODY · JOST
Made for the
next thing you build.
Clear, approachable text for everyday reading. Jost carries our descriptions, navigation and supporting details.
Get JostOur wordmark is custom outlined artwork. Use the downloadable logo rather than typing the name in either website font.
07 / DESIGN GUIDANCE
Keep it recognisable.
Consistency makes every mention feel connected. A few simple principles help our brand look its best wherever you share it.
Use the original artwork
Download the supplied logo files. Choose SVG for sharp, scalable web use and PNG when an image format is required.
Give the logo room
Leave clear space around the artwork so it stays distinct from text, images and other logos.
Keep the proportions
Scale the logo evenly. Keep the original shapes, lettering and colours, and avoid stretching, rotating or adding effects.
Choose a clear background
Use a version that is easy to see. Keep the white wordmark on a dark background and avoid busy imagery behind a logo.
WHAT WE STAND FOR
More possibility.
For every founder.
Our mission
Help startups and entrepreneurs access software, savings, credits and practical resources that support their journey.
Our identity reflects that purpose: approachable, optimistic and focused on helping people build.
Empowerment
Give entrepreneurs useful resources that help them take their next step with confidence.
Innovation
Stay open to fresh ideas, better tools and new ways to solve the challenges of building a business.
Integrity
Earn trust through transparent information and reliable experiences.
Community
Bring founders together to share knowledge, collaborate and grow.
Excellence
Care about the quality of the resources, service and experiences we provide.
WORK WITH STARTGROUND
Good ideas grow together.
Have a mutually beneficial promotion in mind? Explore ways to connect your product or business with the StartGround community.
Offer a deal
Share a software offer, discount or coupon with founders looking for their next tool.
Advertise
Talk to us about promoting your product and finding the right placement for your campaign.
Sponsor something
Bring us your sponsorship ideas and other ways we could work together.
BRAND RESOURCE FAQs
A few useful details.
Find the right file for your project, or ask us for a hand with something specific.
Which logo format should I use?
Choose SVG for websites and other placements that need to scale cleanly. PNG is useful for social platforms, presentations and tools that do not accept SVG. Both formats are available for the three horizontal wordmarks.
What is included in the complete download?
The ZIP includes all 13 files currently offered on our brand page: six horizontal logo files, three square and icon PNGs, two banner PNGs and two Featured on badge SVGs.
Can I get another size or format?
Contact the StartGround team with the asset you need, your intended placement and the required dimensions or format.
How should I write the brand name?
Use StartGround as one word, with capital S and G. Use the official logo artwork when presenting the visual brand rather than recreating the lettering in a font.
LET’S GET YOU WHAT YOU NEED
Need something else?
For another format, a different size or help with a brand placement, get in touch with the StartGround team.