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Omnisend
Ecommerce Marketing Platform
Omnisend is an all-in-one ecommerce marketing automation platform trusted by over 150,000 online stores, offering email campaigns, SMS marketing, web push notifications, and 27 pre-built automation workflows. Use the exclusive promo code STARTGROUND to save 20% on your first three months of any paid plan.
  • 20% OFF for 3 months with promo code STARTGROUND
  • Full-featured free plan with email, automation, and segmentation
  • New Omnisend customers only — apply code at checkout

Omnisend Promo Code (2026): Get 20% OFF Your First 3 Months


Pradeep Singh

Written By:

Pradeep Singh

Last Updated: April 22, 2026


Omnisend gives ecommerce brands a single platform for email campaigns, SMS marketing, and automated workflows — and right now, new customers can lock in an exclusive 20% discount on their first three months through StartGround. Apply the promo code STARTGROUND at checkout to activate the savings instantly.

Omnisend StartGround DealDetails
Partner Promo CodeSTARTGROUND
Offer / Discount20% off for the first 3 months on any paid plan
EligibilityNew Omnisend customers only
Redemption MethodSign up via the StartGround partner link and enter the code at checkout

This is a verified StartGround partner offer.

Trusted by over 150,000 online stores worldwide, Omnisend holds a 4.8/5 rating on the Shopify App Store and 4.6/5 on G2 across more than 1,100 verified reviews. The platform ships with 27 pre-built automation workflows, 250+ email templates, and native integrations for Shopify, WooCommerce, BigCommerce, and Wix — giving you everything you need to convert browsers into buyers from day one.


Steps to Claim Omnisend Deal

Getting the exclusive StartGround discount on Omnisend takes just a few steps. Follow the process below to make sure the offer applies correctly to your account.

Step 1: Click our partner link: Use our StartGround partner link on the deal page to visit the Omnisend website with the offer tracked to your sign-up.

Step 2: Create your Omnisend account: Complete the registration process on Omnisend, connect your ecommerce store, and choose a paid plan that fits your sending volume.

Step 3: Apply the promo code: Enter STARTGROUND in the coupon field at checkout. You will see the discounted price reflected in your order summary before you confirm.

Step 4: Activate your plan: Confirm payment, and the 20% discount will apply to each of your first three monthly billing cycles automatically.


Omnisend Pricing Plans and Discount

Omnisend uses a contact-based pricing model, meaning the amount you pay each month scales with the number of billable contacts in your account. Every plan — including the free tier — gives you access to the full feature set. The difference between plans comes down to sending limits, channel access, and reporting depth.

Free Plan

The Free plan costs nothing and lets you explore the entire platform without entering a credit card. You can upload an unlimited number of contacts, though your sending is limited to 500 emails per month and a maximum reach of 250 unique contacts. Omnisend branding appears on all outgoing emails, and you get 500 web push notifications per billing cycle.

This tier works best if you are testing the platform before committing to a paid subscription or if your store has a small, early-stage audience.

Standard Plan

Starting at $16 per month for up to 500 contacts, the Standard plan removes Omnisend branding and expands your sending to 12 times your contact count per billing cycle. At 500 contacts, that means 6,000 emails per month. Web push notifications become unlimited, and you receive $1 in one-time global SMS credits to try the channel.

Pricing scales as your list grows. Around 1,000 contacts, expect roughly $20–$25 per month. At 5,000 contacts, the cost climbs to approximately $65–$75 per month. At 10,000 contacts, you are looking at around $120 or more monthly.

Pro Plan

The Pro plan starts at $59 per month for up to 2,500 contacts and unlocks unlimited email sending, advanced reporting, and a monthly SMS credit bonus that matches your plan cost. If you pay $59 per month, you receive $59 in global SMS credits each billing cycle — a significant perk if SMS is a core part of your marketing mix. Personalised product recommendations come included at no extra charge on this tier.

Custom Plan

High-volume merchants can request a Custom plan with tailored pricing, a custom contact count, free migration, and a dedicated onboarding specialist. This tier also includes a dedicated account expert regardless of spend level, unlike the Standard and Pro plans, where expert support activates only at the $400/month threshold.

How the StartGround Discount Affects Pricing

The table below shows what your first three months look like with the StartGround partner promo applied to each paid tier at the base contact count.

PlanStandard Monthly PriceWith STARTGROUND (20% Off)Contacts
Standard$16/mo$12.80/moUp to 500
Pro$59/mo$47.20/moUp to 2,500

After the three-month promotional period, billing reverts to the standard monthly rate for your plan and contact tier. The discount applies to the subscription fee, not to SMS credit add-ons or any optional extras.


Omnisend Overview and Features

Omnisend is a marketing automation platform built exclusively for ecommerce. Every feature — from the email builder to the segmentation engine — revolves around driving product sales through owned channels. The platform launched in 2014 under the name Soundest, rebranded in 2017, and added SMS capabilities in 2018. Today, it operates from offices in Lithuania, the UK, and the United States, serving online stores across Shopify, WordPress / WooCommerce, BigCommerce, Wix, Magento, and more.

What sets Omnisend apart from general-purpose email marketing tools like Mailchimp or Brevo is its single-minded focus on ecommerce workflows. Product pickers pull items directly from your catalogue. Cart abandonment tracking uses both cookie and standard methods for better recovery rates. Revenue attribution shows you exactly which email, SMS, or push notification generated a sale — right down to the individual message.

Drag-and-Drop Email Builder

The email editor uses a block-based layout that lets you drag product listings, discount codes, and dynamic content blocks straight into your campaigns. You choose from over 250 pre-made templates or start from scratch. The product recommender block automatically inserts items based on a customer’s browsing and purchase history, saving you the work of manually curating suggestions for each audience segment.

Omnisend’s AI Email Writer generates complete, branded drafts from a short prompt. The system matches your brand colours, fonts, and tone of voice, producing output you can refine rather than build from zero. A companion Subject Line Generator draws on performance data from millions of campaigns to suggest high-performing options.

Marketing Automation

Omnisend ships with 27 pre-built automation workflows covering welcome sequences, abandoned cart recovery, order confirmations, post-purchase follow-ups, win-back campaigns, browse abandonment, and cross-sell sequences. These are not bare-bones templates — they arrive fully configured with messaging, timing, and channel logic already in place. You activate a workflow, and it starts generating revenue immediately.

The automation editor supports split paths for A/B testing, conditional branching based on customer behaviour, and multi-channel sequencing that combines email, SMS, and push notifications within the same flow. Abandoned cart automations alone achieved a 63.66% conversion rate during BFCM 2025 across Omnisend’s merchant base — a figure driven by the combination of cookie-based tracking and multi-touchpoint recovery.

SMS and MMS Marketing

SMS is not an afterthought on Omnisend. The platform supports global SMS sending across 200+ countries, with transparent per-message pricing that varies by destination. In the United States, a standard SMS costs approximately $0.015, while MMS (which supports images) runs about $0.045 per message. Pro plan customers receive free monthly SMS credits equal to their plan cost, making it practical to run SMS campaigns without a separate budget allocation.

One thing to keep in mind: SMS credits expire after 60 days if unused, and messages exceeding 160 characters or containing emoji count as two messages. These are industry-standard behaviours, not Omnisend-specific quirks, but worth knowing as you plan campaign budgets.

Segmentation and Targeting

The segmentation engine goes well beyond basic demographics. You can build segments using purchase history, browsing behaviour, email and SMS engagement, customer lifecycle stage, and campaign interaction data. Omnisend’s Customer Lifecycle Map categorises your audience into stages — new, active, at-risk, and lapsed — so you can tailor messaging to where each contact sits in their journey.

AI-powered segmentation is a recent addition that lets you describe your target audience in plain language, and Omnisend builds the matching segment for you. This removes the friction of manually configuring filter rules, especially if you are not deeply familiar with the platform’s segmentation interface.

Web Push Notifications

Web push notifications let you reach subscribers directly on their browser — no email address or phone number required. You can send time-sensitive promotions, flash sale alerts, and back-in-stock notifications to opted-in visitors. The Standard and Pro plans include unlimited web push sends, making it a cost-effective channel for driving repeat visits.

Ovoko, an auto parts retailer, attributes more than 20% of its overall revenue to push notifications, demonstrating that this channel can contribute meaningfully when wired into core ecommerce workflows.

Forms, Popups, and List Building

Omnisend provides built-in signup forms, popups, landing pages, and its signature gamification tool — the Wheel of Fortune. Instead of a standard email capture box, the Wheel lets visitors spin for prizes like discounts or free shipping. Omnisend reports that Wheel of Fortune forms achieve conversion rates over 11% higher than landing pages and three times higher than standard popups.

The multi-step form feature breaks data capture into smaller, sequential steps rather than asking for everything at once. This approach mirrors dedicated tools like Typeform but runs natively inside the Omnisend ecosystem. Forms AI can generate the full design, copy, and visuals from a text prompt — you describe what you want, and the tool builds it.

Reporting and Analytics

The analytics dashboard tracks open rates, click rates, bounce rates, revenue per campaign, and revenue per automation. Live View shows real-time customer activity in your store — products viewed, items added to cart, checkouts started, and orders placed. Advanced reporting on the Pro plan breaks performance down by segment, channel, and lifecycle stage, giving you a detailed picture of what drives sales across your customer base.

The Email List Hygiene tool scans your contacts for fake and inactive accounts, labels your list health as good, fair, or poor, and lets you clean low-quality contacts in one click. Domain reputation and sender address health are monitored and flagged automatically if issues arise.

Integrations

Omnisend connects natively with all major ecommerce platforms — Shopify, Shopify Plus, WooCommerce, BigCommerce, Wix, Magento, and Ecwid — without requiring third-party connectors. Beyond the storefront, over 200 integrations cover tools like Facebook Custom Audiences, Google Customer Match, loyalty platforms, review tools, and customer data platforms. The integration depth means you can sync customer data across your stack without manual exports or workarounds.


All Omnisend Deals and Promotions

StartGround currently offers one verified deal for Omnisend. This is an exclusive partner offer available to new customers who sign up through our partner link.

Offer 1: 20% Off Your First 3 Months

New Omnisend customers receive 20% off the monthly subscription price for their first three billing cycles. The discount applies to both the Standard plan (starting at $16/mo) and the Pro plan (starting at $59/mo).

To claim the offer, visit the Omnisend deal page on StartGround, click the partner link, and enter the promo code STARTGROUND at checkout. The reduced pricing will appear in your order summary before you confirm.

After the three-month period, billing reverts to the standard monthly rate for your plan and contact tier.

This offer cannot be combined with Omnisend’s own 30% Starter Discount (the pay-3-months-upfront option shown on their pricing page). Choose the option that saves you more based on your plan and expected usage. For most merchants on the Pro plan, the StartGround offer delivers strong value with the flexibility of monthly billing rather than requiring an upfront commitment.


Omnisend Deal FAQs

The offer is available exclusively to new Omnisend customers who sign up through the StartGround partner link. You must create a fresh account to take advantage of the discount.

After clicking our partner link, complete the Omnisend sign-up process and select a paid plan. During the checkout step, enter STARTGROUND in the promo code field. The 20% discount will reflect immediately in your order total before you confirm payment.

Yes. The 20% discount applies to any paid Omnisend plan — Standard or Pro — for your first three months of billing. The savings scale with your plan cost, so Pro plan subscribers see a larger absolute reduction per month.

No. The StartGround promo code and Omnisend’s own 30% Starter Discount (which requires paying three months upfront) cannot be stacked. You should compare both options and choose the one that aligns better with your budget and billing preference.

The 20% discount applies to your plan subscription fee, not to separately purchased SMS credit add-ons. Pro plan customers still receive their monthly bonus SMS credits (equal to the plan cost) regardless of the promo discount. Any additional SMS credit purchases are billed at standard rates.


Omnisend Reviews

Omnisend has earned a strong reputation among ecommerce merchants, reflected in consistently high ratings across major review platforms. The platform holds a 4.8/5 on the Shopify App Store, 4.6/5 on G2 across more than 1,160 verified reviews, 4.7/5 on GetApp, and 4.8/5 on WooCommerce. Seventy-five percent of G2 reviewers give it a full five stars.

Ease of Use

The most common praise across review platforms centres on how quickly new users get productive. Agency partners managing multiple client accounts report getting the hang of the interface within 10–20 minutes. The drag-and-drop campaign builder, pre-built automation workflows, and Shopify integration are cited repeatedly as features that reduce time-to-launch for new campaigns. First-time email marketers tend to find the onboarding flow straightforward — the platform walks you through store connection, template selection, and your first campaign step by step.

Customer Support

Support quality is a consistent highlight. Omnisend provides 24/7 live chat and email support on every plan, including the free tier — a rarity in the email marketing space. Multiple reviewers on G2 and Capterra single out the support team’s responsiveness, with one third-party review site reporting an average response time of four minutes. The AI chatbot handles basic questions effectively, and human agents step in for complex issues without long wait times.

Where Users Want More

Template customisation comes up as the most frequent area for improvement. Users who want granular design control — fine-tuned layouts, advanced HTML editing, or highly specific visual elements — sometimes find the builder restrictive compared to platforms with fully open-code editors. The platform interface is English-only, which creates friction for non-English-speaking teams.

A smaller but recurring theme is pricing at scale. As contact lists grow, the automatic tier upgrades can catch merchants off guard if they are not monitoring their billable contact count closely. Cleaning inactive contacts regularly helps keep costs predictable, and the built-in list hygiene tool makes that manageable.

Overall Sentiment

The general consensus across independent review platforms is that Omnisend delivers exceptional value for ecommerce-focused email and SMS marketing, particularly for Shopify merchants. Users who have migrated from platforms like Mailchimp, Salesforce Marketing Cloud, and Klaviyo frequently describe the switch as an upgrade in both usability and cost-effectiveness. The platform is not trying to be everything for every business — it does ecommerce marketing and does it well.

Omnisend

Omnisend is an ecommerce-focused email and SMS marketing automation platform that helps online stores drive sales through campaigns, automated workflows, segmentation, web push notifications, and multi-channel messaging.

Price: 12.80

Price Currency: USD

Application Category: BusinessApplication

Editor's Rating:
4.5

Pros

  • Full features on every plan.
  • 27 ready-to-use automations.
  • Native Shopify integration (4.8★).

Cons

  • Limited template customisation.
  • English-only platform interface.
  • Costs rise with list growth.

Omnisend Alternatives

Omnisend excels at ecommerce-specific email and SMS automation, but different business needs may make another platform a better fit. Here are four alternatives worth evaluating alongside the StartGround Omnisend deal.

Klaviyo

Klaviyo is the closest direct competitor to Omnisend in the ecommerce email and SMS space. It offers deeper data science capabilities, more advanced predictive analytics, and a larger integration ecosystem.

The trade-off is price — Klaviyo’s plans run significantly higher at comparable contact counts, often costing two to three times more than Omnisend for the same list size. If your store generates enough revenue to justify the premium and you need predictive modelling or advanced cohort analysis, Klaviyo is the stronger choice.


Mailchimp

Mailchimp targets a broader audience than Omnisend, serving everything from blogs and nonprofits to ecommerce stores. It offers a more flexible content creation suite and a wider range of integrations outside the ecommerce world.

The flip side is that its ecommerce-specific features — cart abandonment, product recommendations, lifecycle segmentation — are less refined than what Omnisend provides out of the box. Mailchimp’s free plan is more restrictive in terms of automation access compared to Omnisend’s.


ActiveCampaign

ActiveCampaign is built for B2B and service-based businesses that need sophisticated CRM and sales automation alongside email marketing. Its automation builder is among the most powerful on the market, with conditional logic that rivals dedicated workflow tools. For pure ecommerce, though, ActiveCampaign lacks the native product pickers, catalogue sync, and revenue attribution that make Omnisend feel purpose-built for online stores.

Brevo (formerly Sendinblue)

Brevo offers a competitive all-in-one marketing suite covering email, SMS, chat, and CRM at a lower price point than most alternatives. Its free tier is generous, and the paid plans use an email-volume-based pricing model rather than contact-based — which can be cheaper for stores with large lists but low sending frequency. Brevo’s ecommerce automation is improving but still trails Omnisend’s depth of pre-built workflows and ecommerce-specific features.

FeatureOmnisendKlaviyoMailchimpActiveCampaignBrevo
Starting Price$16/mo$45/mo$13/mo$15/mo$9/mo
Free PlanYes (full features)Yes (limited)Yes (limited)No (trial only)Yes
Ecommerce FocusNativeNativePartialLimitedPartial
SMS IncludedYes (Pro)Yes (paid)Yes (paid add-on)NoYes
Pre-built Automations27 workflows10+ flowsBasicAdvancedBasic
Shopify IntegrationNative (4.8★)NativeVia appVia appVia app
Web PushIncludedNot nativeNot nativeNot nativeIncluded

Claim Your Omnisend Deal

Ecommerce email marketing rarely comes at a discount from a platform this well-reviewed — and that makes the timing worth paying attention to.

If you are launching a new online store, Omnisend’s full-featured free plan lets you start immediately, and upgrading with the STARTGROUND promo code saves you 20% during the months when every pound matters most.

If you are already running campaigns on another platform, Omnisend offers free migration support to transfer your workflows, segments, and contact data — so you lose nothing in the switch and gain the savings.

If SMS is on your roadmap, the Pro plan’s included SMS credits combined with the partner discount make this the most cost-effective entry point for multi-channel ecommerce marketing.

Visit the StartGround deal page, use the partner link, and enter the code STARTGROUND at checkout to lock in your discount before your next campaign goes out.

This offer is verified by StartGround in partnership with Omnisend. T&Cs apply. Offer valid for new Omnisend customers only.


Pradeep Singh

Author: Pradeep Singh

Pradeep Singh is an entrepreneur and founder of StartGround, a platform dedicated to empowering startups and entrepreneurs with the best software deals and resources. With years of experience building and guiding startups to success, he’s passionate about helping entrepreneurs to access essential tools, best resources, and growth opportunities.

Omnisend Promo Code Featured StartGround
Exclusive Omnisend Deal

New customers save 20% on their first three months of Omnisend when signing up through StartGround. Enter the promo code STARTGROUND at checkout to activate the discount on the Standard or Pro plan.

Code: STARTGROUND